Oct 13, 2016 by Elizabeth Cason Content

Where We’ve Been

After a long break, this blog is back in action. You’ve already seen several new posts, but I wanted to look back through our older entries to see how far we’ve come since our blog first went on hiatus almost a year ago. My main takeaway? We were much smaller, and while we knew the …

Sep 29, 2016 by James Rodewig Strategy

Asking Hard Questions

This is how I imagined it. Ben Chestnut, MailChimp’s CEO, sits me down and asks:
“So, what value does technical content bring to MailChimp?”

Sep 15, 2016 by Matt Conley Content

Your Docs are a Product

As technical communicators, we focus most of our effort into delivering quality documentation for users so they can find the information they need. Getting them what they need quickly means they can knock out their task and get on with their day. But at MailChimp, we think about our Knowledge Base as more than just …

Sep 28, 2015 by Carrie Heffner Research

Getting Started with Personas

My content strategy responsibilities for MailChimp’s Knowledge Base have recently grown to include user research. As a part of that research, I want to learn who uses the KB and what they find helpful, extraneous, or missing. Then, I’ll translate the findings into actionable personas the KB team can use to stay user-focused when we …

Sep 8, 2015 by Emily Diffenderfer Content

Iterating on the KB

MailChimp is good at iterating, and our Knowledge Base team has taken that same iterative approach to educational content and structure. We’re good at reacting to change, but we also want to plan ahead, anticipating change before it happens. To guide us toward a better, more consistent product, the Knowledge Base is developing new procedures …

May 28, 2015 by Curtis Cotsonis Strategy

What is Translation?

Despite the fact that MailChimp’s Knowledge Base published its first non-English language content early this year, it wasn’t our first translation. When I took charge of translating MailChimp’s Knowledge Base in February of this year, I recalled Octavio Paz’s essay, “Translation: Literature and Letters,” which opens like so: “Learning to speak is learning to translate.” …

Apr 23, 2015 by Elizabeth Cason Content

The Importance of a Support Team Liaison

MailChimp is designed to empower our users to send great email that helps grow their audiences and businesses. This empowerment philosophy extends to the Knowledge Base, where we provide tutorials and resources to make our users’ experiences better. But how do we determine how someone will use a feature to meet their unique needs and …

Mar 11, 2015 by Emily Diffenderfer Content

Knowing Your Content

The technical content team has been busy this year. We’ve completed a few big projects that have made a huge impact on the content and usability of MailChimp’s Knowledge Base. But it’s not just the outcomes of these projects that are impactful. Even the small steps that lead up to each result can make a …

Feb 20, 2015 by Carrie Heffner Strategy

Inside the Knowledge Base

The Knowledge Base team is a ten-strong (and growing!) group of content lovers. We spend our days documenting MailChimp and figuring out how to connect users with the information they need, at the right time and in the right form. As Content Strategist, I work to bridge the gap between ideas and implementation. The writing …